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SBD Global/December 17, 2012/Media

Race Of Champions Generates 'Disappointing' Ratings On German TV

German private-TV channel Sat.1 "obtained disappointing ratings" with its broadcast of Saturday's Race of Champions, according to David Grzeschik of QUOTEN METER. Sat.1 attracted only 650,000 to its broadcast of the event. The number equaled a 4.6% market share. In the target demographic 14-49, the broadcast received a 7.1% share.

FLYING FISTS: German public broadcaster ARD "obtained good ratings for its coverage of Saturday's World Boxing Organization world championship fight between Arthur Abraham and Mehdi Bouadla." At total of 3.74 million viewers tuned in to watch Abraham defend his super-middleweight title. The fight, which aired at 10:45pm local time, received a 14.1% market share. In the target demographic, ARD attracted 690,000 viewers, which equaled a 6.4% (QUOTEN METER, 12/16).

BULLSEYE: QUOTEN METER's Manuel Nunez Sanchez reported German free-to-air TV channel Sport1 "obtained low viewing numbers for its Friday broadcast of the Professional Darts Corporation World Championship." Sport1 attracted 120,000 viewers, which equaled 0.4%. In the target demographic, the event was watched by 70,000 or a disappointing 0.6% (QUOTEN METER, 12/15).
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