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SBD Global/December 17, 2012/Marketing and Sponsorship

Marketplace Roundup: FIFA Names Byrom Sponsor For Confederations Cup, World Cup

FIFA has appointed Byrom plc. as its official accommodation agency for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup in Russia following an open public tender process conducted by FIFA. Byrom plc. acted as FIFA’s official accommodation agency for the 2010 FIFA World Cup South Africa and will perform the same role for the 2014 FIFA World Cup Brazil (FIFA). ... La Liga club Malaga has agreed to a three-year extension on its partnership with beer producer San Miguel (VIVA FUTBOL, 12/14). ... Brasileiro club Vitória will reveal a five-year partnership with sports licensing company SPR Franquias "during the next week" (MAQUINA DO ESPORTE, 12/14). ... Bundesliga club Bayer Leverkusen has extended its contract with sports marketing company SPORTFIVE for another four years until '19 (SPORTFIVE). ... The Ethiopian Football Federation and Heineken have signed a 2-year deal worth 24M Ethiopian Birr ($1.3M) to sponsor the Ethiopian national football team. The national team will take part in the upcoming Africa Cup of Nations tournament in South Africa, following a 31 year absence (ETHIO SPORTS, 12/13). ... Monarch Airlines has agreed to become League Championship Leeds United's official North Stand Sponsor. Under the new agreement Monarch will receive extensive marketing inventory and enjoy significant profile at Elland Road with Monarch branding featuring across both the internal stand fascia and on the highly visible external fascia of the North Stand directly overlooking the M621 motorway (Leeds United). ... Scottish Third Division club Rangers have confirmed Bet Butler as its official betting partner for the '12-13 season (Bet Butler).
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