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SBD Global/December 14, 2012/Marketing and Sponsorship

Caledonia Best Agrees To Three-Year Deal As Sponsor Of Scottish Rugby

Scottish Rugby has secured a new sponsor with Caledonia Best, the ale from Tennent Caledonian, becoming the official beer of Scottish Rugby. The announcement comes as part of a three-year partnership deal, the biggest of its kind in Scottish Rugby history, which has seen Caledonia Best become partner to the national team, Edinburgh Rugby, Glasgow Warriors and the Emirates Airline Glasgow Sevens. The sponsorship deal has also seen Tennent Caledonian’s other flagship brands -- Tennent’s Lager, Tennent’s Original Export and Magners Golden Draught -- poured at Murrayfield and Scotstoun stadiums (Scottish Rugby).
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