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SBD Global/December 12, 2012/Olympics

UK Sport Funding Package To Target Medal Haul At Rio De Janeiro Games

Funding agency UK Sport revealed Britain will "pump money into its most-successful Olympic sports" in a bid to match its London 2012 medal haul at the Rio de Janeiro Games, according to Martyn Herman of REUTERS. UK Sport CEO Liz Nicholl said, "Investment will be targeted where it has the greatest chance of succeeding using our 'no compromise' philosophy, which sets out to reinforce the best, support those developing and challenge the under-performing." UK Sport, the body which distributes government funds and National Lottery money to the various sports governing bodies, will announce "who gets what next week, but minority team sports such as handball and volleyball are preparing for bad news." The appearance of British teams in sports such as handball, volleyball, water polo and basketball was "largely symbolic as Britain entered Olympic teams in every event for the first time." However, with "little realistic chance" of medals in those sports in Rio, UK Sport is "set to reduce" its funding under its no-nonsense "no compromise" policy (REUTERS, 12/11).
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