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SBD Global/December 12, 2012/Media
Telstra Signs $105M Sponsorship, Digital Rights Deal With National Rugby League
Published December 12, 2012
AMMUNITION FOR PLAYERS: In Sydney, Honeysett & Tabakoff reported "the deal falls short of the A$150M digital deal" the Australian Football League secured last year, but is an increase on the NRL's previous digital deal. The deal "will give the players further ammunition to pursue a better pay deal for themselves" at Wednesday's next round of Collective Bargaining Agreement talks. Wednesday's meeting "was already expected to be tense" following conflicting reports Tuesday about ARLC Chair John Grant's "attitude toward the CBA negotiations." While he was quoted as saying he "was willing to compromise," he also said that "the commission was prepared to step in and set the cap itself if the issue dragged on." Rugby League Players' Association CEO David Garnsey said that "the union would not be bullied." Garnsey said, "That's not something that's been communicated to us. John is not part of the negotiation team. We're negotiating with representatives of the NRL. We're not going to be bullied into a deal, but I don't think that's what he's doing" (THE AUSTRALIAN, 12/12).