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SBD Global/December 12, 2012/Marketing and Sponsorship

Santos Renews Sponsorship With Corr Plastik, Continues Negotiations With Marabraz

Brasileiro club Santos has confirmed pipe maker Corr Plastik has agreed to a two-year R$7M ($3.4M) sponsorship deal with the club, according to MAQUINA DO ESPORTE. The company will have its logo on the shorts and the lower front and back of the team's jersys. Corr Plastik takes over the space sponsored by moving company Marabraz last season. The pipe maker will pay R$3.5M ($1.7M) annually, up 15% from the R$3M ($1.5M) paid by Marabraz last season (MAQUINA DO ESPORTE, 12/10). MAQUINA DO ESPORTE's Rodolfo Gomes also reported Santos "continues to negotiate" with Marabraz for the company to take over another space on the club's uniform. Santos Marketing Dir Armêmio Neto said, "We continue to have contact with Marabraz, but we have to respect the companies that have priority in the renovation process." Santos generated "close to" R$35M ($16.9M) in sponsorships this season and hopes to reach R$40M ($19.3M) in '13 (MAQUINA DO ESPORTE, 12/11).
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