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SBD Global/December 12, 2012/Marketing and Sponsorship
Marketplace Roundup: Flamengo To Vote On Adidas Deal This Week
Published December 12, 2012
OUT OF GERMANY: Handball Bundesliga (HBL) club SG Flensburg-Handewitt will not extend its kit deal with hummel, which expires at the end of the season. Hummel has been the official kit supplier of the club since the '04-05 season. Starting with the '13-14 HBL season, German sportswear manufacturer erima will become the team's new kit supplier (SG Flensburg-Handewitt). ... Bundesliga club Hannover 96 signed a new co-sponsorship deal with energy provider enercity. The two-year deal will include ad presence inside the stadium as well as hospitality packages and online ads. In addition, in January enercity will become the official electricity provider of the AWD-Arena (Hannover 96).
THAT'S THE TICKET: Bundesliga club VfB Stuttgart has teamed up with online ticket marketplace viagogo to become the club's official ticketing partner. The new partnership provides VfB Stuttgart season ticket holders who cannot attend a home game with the option of selling their ticket for the match through viagogo. The club will also make a small allocation of tickets for home games in the Mercedes Benz arena available to be bought on viagogo (viagogo). Bundesliga club Hamburg SV "has reacted to the pressure of its fans and terminated its contract with viagogo." The termination of the contract will take effect on July 31. HSV Marketing Dir Joachim Hilke said, "It was important to seek the dialogue with representatives of our membership regarding this issue." In order to balance its economics, the club "will for the first time in five years increase the prices of its season tickets for '13-14 season" (SID, 12/11).