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SBD Global/December 12, 2012/Marketing and Sponsorship
Nike, Adidas Launch Football Ad Campaigns Celebrating Memorable Weekend On Pitch
Published December 12, 2012
Nike and adidas have both run advertising activity around "two of the most-talked about footballing highlights of the weekend," the Manchester derby and Barcelona striker Lionel Messi's new goal-scoring record, according to John Reynolds of CAMPAIGN LIVE. Nike ran a social media campaign, created by AKQA, promoting its Nike+FuelBand. It challenged ManU and Man City fans to "earn Nike Fuel points in the days leading to the derby match." Adidas, meanwhile, "also ran a campaign" highlighting Messi beating Gerd Müller's long-standing goals record in a calendar year. The ad was created by TBWA and an in-house team. It carried the headline, "making history," and the strapline, "world record goals in a year" (CAMPAIGN LIVE, 12/10).
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