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SBD Global/December 12, 2012/Facilities
Repucom, Sport+Markt Survey: Naming Rights, Parking Key Issues For Stadiums
Published December 12, 2012
THE DETAILS: Among the key findings provided exclusively to SBD Global:
- 16% of stadia are using solar energy, up from 5% in '10. That number will grow, as most venues under construction or development include solar energy components. Estádio Nacional de Brasília, for example, which will host the 2014 FIFA Men’s Word Cup finals and the 2016 Summer Olympics Opening and Closing Ceremonies, is expected to become the world’s first zero-net-energy stadium when it opens next summer.
- Parking spaces directly at the venue are still rare: the average venue can accommodate 3.7% of its fans. As a result, 83% of stadium managers listed public transportation issues as one of the most important aspects of their jobs. On-site E-payment solutions are now available at 34% of the venues, up from 25%.
- Naming rights revenue continues to grow in importance. The study shows 46% of the stadia represented had a corporate moniker, up from 33%. London-based BetFair, the world’s largest online betting site, became the first naming rights partner at a U.S. pari-mutuel track, at California’s Hollywood Park. The biggest naming rights story of '12, however, belongs to Allianz.
|Media reports in 2012 suggest that three of the four most lucrative naming-rights deals signed this year belong to German bank Allianz.
||No. of Years
||Avg. Annual Value
||Allianz Stadium (Australia)
||Allianz Riviera (France)*
||Allianz Park (U.K.)*
||Betfair Hollywood Park (U.S.)||Betfair||5
|* Under construction, scheduled to open in '13|