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SBD Global/December 11, 2012/Media

Winter Sports Boost TV Ratings For German Broadcasters

German public broadcaster ZDF "had a very successful Sunday with its winter sports broadcasts," according to Alexander Krei of DWDL. ZDF's coverage of the women's biathlon relay from Hochfilzen, Austria attracted an average of 4.43 million viewers. The number equaled a market share of 22.7%. In the target demographic 14-49, the victory of the Norwegian team in the women's relay event had a 12.6% share. The men's relay race, which took place on Sunday morning ahead of the women's event, was watched by 3.49 million viewers or a 23.3% share. In addition, other winter sports also obtained good ratings. ZDF's broadcast of the men's giant slalom race from Val d'Isere, France, which aired at noon local time, attracted 3.14 million viewers. A total of 3.48 million viewers tuned in to watch the ski jumping competition from Sochi, Russia.

HURTING HOOPS: German private-TV channel kabel eins, which will live broadcast its next Basketball Bundesliga (BBL) game in '13, "obtained disappointing ratings for its one-hour summary of Sunday's BBL game between Bayern Munich and Telekom Baskets Bonn that aired on Monday morning." A total of 130,000 tuned in at 12:15am local time to watch Munich's 104-91 victory. The number equaled a 1.8% market share. In the target demographic, the game obtained a 2.8% share  (DWDL, 12/10).
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