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SBD Global/December 11, 2012/Media
Winter Sports Boost TV Ratings For German Broadcasters
Published December 11, 2012
HURTING HOOPS: German private-TV channel kabel eins, which will live broadcast its next Basketball Bundesliga (BBL) game in '13, "obtained disappointing ratings for its one-hour summary of Sunday's BBL game between Bayern Munich and Telekom Baskets Bonn that aired on Monday morning." A total of 130,000 tuned in at 12:15am local time to watch Munich's 104-91 victory. The number equaled a 1.8% market share. In the target demographic, the game obtained a 2.8% share (DWDL, 12/10).