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SBD Global/December 11, 2012/International Football

Scottish FA Appoints Repucom To Conduct First National Football Survey

Global sports marketing research company Repucom has been appointed by the Scottish FA to conduct the first National Football Survey, a study that will give fans a say on the major issues affecting Scotland’s national game. The survey, a collaborative effort by the Scottish FA, Scottish Premier League, Scottish Football League and Supporters Direct Scotland, seeks to engage feedback from supporters around the country. Issues such as league reconstruction, national team performance, rules and regulations and the match-day experience are all covered in the most-comprehensive fan study ever carried out in Scottish football. The online survey, independently administrated and analyzed by Repucom, aims to facilitate a significant step forward in improving Scottish football. It addresses fans at all levels; from the avid supporter of the national team and/or a particular club to the armchair spectator (Repucom).
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