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SBD Global/December 10, 2012/Media

Former BBC Radio Scotland Presenter Appointed As Rangers Director Of Communications

Former Scotland Daily Record journalist and BBC pundit James Traynor was unveiled as the director of communications at Scottish Third Division club Rangers, according to Chris Marshall of the SCOTSMAN. The 59-year-old Traynor, who signed off from 37 years as a sports writer earlier this week by launching a "scathing broadside at fellow journalists," will oversee the Ibrox club’s media strategy when he takes up his role in the new year. A former associate editor of the Daily Record as well as the presenter of BBC Radio Scotland’s Your Call, Traynor used his final newspaper column to label bloggers and journalists "despicable, pathetic little creatures" over their coverage of Rangers’ financial problems. Traynor will be "supported by Rangers’ own in-house media team as well as Media House, the PR agency led by the former editor of the Scottish Sun Jack Irvine." Traynor’s appointment means he will "no longer present" BBC Scotland’s phone-in show Your Call. The BBC said that a new program would replace it (SCOTSMAN, 12/8).
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