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SBD Global/December 10, 2012/Marketing and Sponsorship
Marketplace Roundup: Bayern Munich Sponsors New Sports Marketing Program
Published December 10, 2012
GOVERNING BODIES: The Int'l Swimming Federation (FINA) has signed Malmsten AB as its exclusive official supplier for the '13-16 period. Malmsten AB has been the exclusive official supplier of racing lanes for swimming and open water swimming, water polo field of play markings, goals and nets, referee catwalks, and ball release systems since '09 (FINA). ... UEFA has revealed it has extended its long-term marketing partnership with TEAM Marketing. The new deal covers the UEFA Champions League, UEFA Europe Cup and Europa Super Cup for an additional three years to the end of '18 and, subject to performance, for a further three seasons to the end of the '20-21 season (UEFA).