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Marketing and Sponsorship

Fly Emirates In Final Stages Of Sponsorship Extension With Paris St. Germain

Emirates Airline is "set to follow up" its £150M ($241.5M) sponsorship deal with Arsenal by sealing a new five-year shirt agreement with Paris St. Germain, according to Alam Khan of SPORT 360. The Dubai-based carrier is in "advanced talks" with the Paris club’s Qatari owners to extend its current contract, which ends next summer. Emirates Airline Corporate Communications VP Boutros Boutros said, "We are in the final stages and hope we can announce it as soon as we can. The Qataris are very positive and gave us the priority to continue." In addition, Real Madrid could be the next to have the Emirates name on its shirts, but Boutros said discussions on that possibility "will take place at the end of the season" when the agreement with current sponsor Bwin ends (SPORT 360, 12/6). SPORTUNE noted PSG's current deal with Fly Emirates "is worth less than" €10M ($13M) annually. If a new deal is signed "expect an important increase" in the amount of money the club will receive. Such an agreement "would not stop the club from finding an eventual parent sponsor down the road" (SPORTUNE, 12/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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