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SBD Global/December 7, 2012/Marketing and Sponsorship

Turkish Airways Agrees To Deal With Lionel Messi To Become Global Brand Ambassador

Turkish Airlines named Lionel Messi as its global brand ambassador at a press conference at the Camp Nou stadium in Barcelona on Thursday. The Barcelona striker joins NBA L.A. Lakers G Kobe Bryant and tennis player Caroline Wozniacki as the company's global brand ambassadors (Turkish Airlines). MKTESPORTIVO noted that Turkish Airlines will be replaced at the end of the season by Qatar Airways as Barcelona's main sponsor. The signing of Messi is a "very intelligent move" by the company as it allows it to indirectly maintain ties to the Barça brand (MKTESPORTIVO, 12/6).
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