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SBD Global/December 5, 2012/Marketing and Sponsorship

Brasileiro Clubs Santos, Vasco, Grêmio Working On Sponsorship Deals

Brasileiro club Santos is "up against time" to figure out which sponsors will be on the team's jersey next season, according to Milton Pazzi Jr. of FOLHA DE S. PAULO. The club's current five sponsors -- Seara, Banco BMG, Netshoes, Marabraz and CSU -- all have deals that expire on Dec. 31. So far "none of the contracts have been renewed." Overall, the five sponsors bring in an estimated R$40M ($19M) to the club (FOLHA DE S. PAULO, 12/4).

NEAR A DEAL: IG reported Brasileiro club Vasco Legal Affairs VP Anibal Rouxinol said that the club "was close" to a sponsorship deal with car manufacturer Nissan. Rouxinol said the Japanese company "wants" to invest in football and considers the Vasco brand "important." Rouxinol said, "The negotiation with Nissan is very much advanced. They are opening a new factory in Brazil and have interest in Vasco" (IG, 12/4)

DONE DEAL: MAQUINA DO ESPORTE reported Brasileiro club Grêmio "closed a partnership" with electronics company Canon. The Japanese firm will be responsible for furnishing the photo and video equipment for the club. Terms of the deal "were not disclosed" (MAQUINA DO ESPORTE, 12/3).
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