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SBD Global/December 5, 2012/Marketing and Sponsorship

Pepsi Max To Be Sole Naming-Rights Sponsor Of Ford Performance Racing's Top Two Falcons

Ford Performance Racing has confirmed that both its cars "will wear the colours" of soft drink brand Pepsi Max for the '13 V8 Supercars season, according to SPEED. Ford's leading team in the championship revealed that it has done a deal with PepsiCo Australia and New Zealand to be FPR's "sole naming-rights sponsor for the next three years." The deal covers "both of the team's primary Car of the Future Falcons, Mark Winterbottom's No. 5 car and Will Davison's No. 6 car." The team will reveal "its new look" at its season launch on Feb. 7 in Melbourne (SPEED, 12/4).
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