U.S.-Based F1 Team Changes Name McLaren Offers Alonso $42M Annually Gazprom To Buy Serbian Football Club EU Diplomats Consider WC Boycott Austrian Football Clubs Sign 198 Players ECB, Sunset+Vine Sign Archive Deal Police Bust Illegal EPL Streaming HQ Sky Sports Could Face Ofcom Investigation Seven West Wins Magic Millions Rights Spain-Brazil Draws 3 Million Viewers
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/December 4, 2012/Media
ARD 'Virtually' Sells Out Presenting Packages For Winter Sports Broadcasts
Published December 4, 2012
ICE AND SNOW: In regards to ratings, ARD's winter sports broadcasts "pick up pace." An average of 3.46 million viewers tuned in to watch women's biathlon on Sunday, which equaled a market share of 20.4%. In the target demographic 14-49, ARD "obtained a 10.6% share." The following coverage of the men's luge world cup "still attracted 2.82 million viewers or a 16.6% share."
HARDWOOD WOES: German free-to-air TV channel Sport 1 attracted a disappointing 100,000 viewers to its broadcast of Sunday's Basketball Bundesliga match-up between Alba Berlin and Bayern Munich. The number equaled a 0.5% market share. In the target demographic, the market share was even lower with 0.3%. Prior to the game, Sport 1 commentator Frank Buschmann wrote on Facebook: "If this game doesn't attract even 200,000 to 300,000 fans then I don't know anymore" (DWDL, 12/3).