Bayern Partners With Columbia Univ. Infront Owner Wanda Looking To Grow CL Qualifier Draws Over 6M On ZDF World Athletics Chooses Partner For '17 Expert Predicts NRL CEO Will Deliver Media Notes Heineken Becomes Europa League Partner Telekom Draws 11K To BBL Broadcasts Hoffenheim Extends Deal With MVV Sky To Show NFL Sunday Night Football
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/December 4, 2012/Media
ARD 'Virtually' Sells Out Presenting Packages For Winter Sports Broadcasts
Published December 4, 2012
ICE AND SNOW: In regards to ratings, ARD's winter sports broadcasts "pick up pace." An average of 3.46 million viewers tuned in to watch women's biathlon on Sunday, which equaled a market share of 20.4%. In the target demographic 14-49, ARD "obtained a 10.6% share." The following coverage of the men's luge world cup "still attracted 2.82 million viewers or a 16.6% share."
HARDWOOD WOES: German free-to-air TV channel Sport 1 attracted a disappointing 100,000 viewers to its broadcast of Sunday's Basketball Bundesliga match-up between Alba Berlin and Bayern Munich. The number equaled a 0.5% market share. In the target demographic, the market share was even lower with 0.3%. Prior to the game, Sport 1 commentator Frank Buschmann wrote on Facebook: "If this game doesn't attract even 200,000 to 300,000 fans then I don't know anymore" (DWDL, 12/3).