Orange Interested In Canal+ Sports Rights IMG Produces Celtic Football Documentary ManU More Popular Than Bayern In China NZ Regulator Denies Vodafone, Sky Merger Media Notes AFL May Seek New AFLW TV Deal El Clásico Reached 600 Million Media Notes Super Netball Draws 850,000 Viewers Barcelona Withdraws Liability Action
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/December 4, 2012/Media
ARD 'Virtually' Sells Out Presenting Packages For Winter Sports Broadcasts
Published December 4, 2012
ICE AND SNOW: In regards to ratings, ARD's winter sports broadcasts "pick up pace." An average of 3.46 million viewers tuned in to watch women's biathlon on Sunday, which equaled a market share of 20.4%. In the target demographic 14-49, ARD "obtained a 10.6% share." The following coverage of the men's luge world cup "still attracted 2.82 million viewers or a 16.6% share."
HARDWOOD WOES: German free-to-air TV channel Sport 1 attracted a disappointing 100,000 viewers to its broadcast of Sunday's Basketball Bundesliga match-up between Alba Berlin and Bayern Munich. The number equaled a 0.5% market share. In the target demographic, the market share was even lower with 0.3%. Prior to the game, Sport 1 commentator Frank Buschmann wrote on Facebook: "If this game doesn't attract even 200,000 to 300,000 fans then I don't know anymore" (DWDL, 12/3).