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Marketing and Sponsorship

Marketplace Roundup: Bradford Bulls Strike Deal With Kinetica Sports

English rugby league club Bradford Bulls have selected nutrition brand Kinetica Sports as its official nutrition supplier. Kinetica will be branded on players shorts. The Bulls and Kinetica will also participate in cross marketing and promotional activity during the upcoming Super League season (Kinetica). ... Belgian and EPL Everton FC footballer Marouane Felliani has agreed to a sponsorship deal with U.S. sports brand Warrior, which currently sponsors Liverpool FC. Felliani will wear the brand's first football boot collection, Skreamer, which he will debut in Saturday's match against Man City (Warrior). ... Real Madrid and Samsung have signed a partnership agreement for next season. The company will provide the club with technological services (Real Madrid).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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