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SBD Global/December 3, 2012/Olympics

French Olympic Committee Names Lacoste Its Kit Provider

The French Olympic Committee (CNOSF) has chosen fashion brand Lacoste as the kit provider of the French Olympic and Paralympic teams. However, the company will not sponsor the athletes in the competitions. Lacoste will supply the uniforms for the Opening and Closing Ceremonies. The contract is valid for the 2014 Sochi and 2016 Rio de Janeiro Games. Lacoste will be the only brand allowed to use the name, emblem or image of the CNOSF (CNOSF). EUROSPORT noted that in mid September, the CNOSF "decided to let the Olympic federations negotiate their own contracts" with brands for the kits their athletes would wear during Olympics competitions (EUROSPORT, 11/28).
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