Starting Five Hangin' With ... Pascha Naderi-Nejad China Most Promising Market For Bayern DFB-Pokal Sponsors Largely Unknown FIA Inspects Ferrari Wind Tunnel AEG, Bahamas Sign Agreement Louis Vuitton Extends America's Cup Deal Arrests Unlikely To Rattle FIFA's Finances Europa League Final Draws 2.6 Million Executive Transactions
SBD Global/December 3, 2012/MediaPrint All
Eurosport Asia-Pacific has acquired exclusive broadcast rights to up to 60 games of the Kontinental Hockey League per season. The agreement runs for two years and is a first for the top-tier Eurasian hockey league, which has never before achieved a comparable amount of TV coverage in Asia. The contract also covers mobile and Internet rights on a non-exclusive basis. The deal was negotiated by the int'l sports marketing company Infront Sports & Media. The agreement takes effect Dec. 7 when CSKA Moscow plays Dynamo Moscow. The game will be broadcast live on Eurosport Asia-Pacific across 15 territories: Brunei, Cambodia, South Korea, Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Sri Lanka, Taiwan, Thailand, Tonga and Vietnam (Infront).
German pay-TV channel Sky "has set a new season-ratings record with its broadcast of Saturday's Bundesliga game of the week," according to Manuel Weis of QUOTEN METER. A total of 1.28 million viewers tuned in to watch the 1-1 tie between Bayern Munich and Borussia Dortmund, which is 40,000 more viewers than Sky's previous season best. The number translates into a market share of 5.3%. In the target demographic 14-49, Sky obtained a very strong 8.7% share (QUOTEN METER, 12/2).
LIVE HOOPS: QUOTEN METER's David Grzeschik reported German pay-TV channel Sport1+ "has acquired an extensive NBA rights package and will live broadcast two games per week." In addition, Sport1+ "will also air a weekly magazine show called NBA Action" (QUOTEN METER, 12/1).