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Marketing and Sponsorship

Marketplace Roundup: Australian Open, Taylors Wines Renew Partnership

Southern Australia-based Taylors Wines has extended its partnership as the official wine sponsor of the Emirates Australian Open golf tournament for an additional three years. The renewal follows a successful four-year partnership (Golf Australia). ... Bundesliga club VfL Wolfsburg signed a new partnership deal with online gambling provider Cashpoint (VfL Wolfsburg). ... Brasileiro club Corinthians is sponsoring surfer Adriano de Souza. The Brazilian is currently ranked No. 5 in the world. Terms of the deal were not disclosed (MAQUINA DO ESPORTE, 11/30). ... Emirates NBD will serve as the official banking partner for the Omega Dubai Ladies Masters golf tournament for the seventh successive year. The bank will also organize a "series of activities to highlight its participation at the event," which began Sunday at the Emirates Golf Club and will last until Saturday (GULF NEWS, 12/2). ... The Professional Squash Association has signed an agreement with court manufacturer ASB to develop new initiatives to enhance the presentation of the sport. An early result of the partnership is the new dark floor installed in the latest ASB all-glass show court on which the semifinals and finals of this week's PSA World Series Cathay Pacific Sun Hung Kai Financial Hong Kong Open will be played (PSA).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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