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SBD Global/November 30, 2012/Media

BT Sport Will Rent London Olympics Media Center For Sports Channels

An artist's impression shows the Media Center used during the 2012 London Games.
BT Sport will "lease part of the media centers built for the London 2012 Olympics" for its TV sports channels, according to Chris Spillane of BLOOMBERG. The building's owner, Innovation City said that the company will use 75,000 square feet of space in the former Olympic Broadcast Centre to produce live sports content including EPL matches. BT can use the site in London’s East End starting in February and will begin broadcasts in August, "pending planning approval from the London Legacy Development Corp." (BLOOMBERG, 11/29). The BBC reported that BT has agreed to a 10-year lease. The company said that it would "refit part of the north end of the centre to house three TV studios, a control centre, 20 edit suites and an audience holding area." BT Sport will show 38 Premier League live games a season for three years starting in August. It will "also show 69 live rugby union games a season" from rugby's Aviva Premiership (BBC, 11/29).
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