SBD Global/November 30, 2012/MediaPrint All
BT Sport will "lease part of the media centers built for the London 2012 Olympics" for its TV sports channels, according to Chris Spillane of BLOOMBERG. The building's owner, Innovation City said that the company will use 75,000 square feet of space in the former Olympic Broadcast Centre to produce live sports content including EPL matches. BT can use the site in London’s East End starting in February and will begin broadcasts in August, "pending planning approval from the London Legacy Development Corp." (BLOOMBERG, 11/29). The BBC reported that BT has agreed to a 10-year lease. The company said that it would "refit part of the north end of the centre to house three TV studios, a control centre, 20 edit suites and an audience holding area." BT Sport will show 38 Premier League live games a season for three years starting in August. It will "also show 69 live rugby union games a season" from rugby's Aviva Premiership (BBC, 11/29).
Media rights company MP & Silva has reported a 28% rise in the number of countries signing up for media rights to broadcast Major League Soccer matches. The latest figures reveal that there has been considerable growth for a second successive season in Asia, Central Asia, the Caribbean and Eastern European regions. The global appeal of the game has reached new heights. MLS President Mark Abbott said, "The increasing international interest in Major League Soccer is another sign of the growing strength of our league." Additionally, the number of broadcast partners has also increased this year from 25 to 46, with ESPN, BeIN Sport, Setanta Africa and Sports 1 now broadcasting the MLS alongside domestic broadcast partners (MP & Silva).
German pay-TV channel Sky "once again obtained strong ratings for its Bundesliga broadcast," according to Manuel Weis of QUOTEN METER. An average of 1.12 million viewers tuned in to Sky's simulcast of Wednesday's games. The number equaled a market share of 3.6%. In the target demographic 14-49, Sky attracted 610,000 viewers or a 5% share (QUOTEN METER, 11/29).
AROUND THE GLOBE: The Bundesliga "will set a new TV record on Saturday when its top match between Bayern Munich and defending champion Borussia Dortmund is broadcast in 203 countries." The previous record was 200 (SID, 11/29).