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SBD Global/November 29, 2012/Marketing and Sponsorship

British Sailing Loses Long-Time Sponsor Skandia Due To Rebranding Plans

Long-term sponsor of the British Sailing Team, savings and investments company Skandia, has ended the partnership ahead of the contract's expiration in March. Skandia's parent company, Old Mutual, plans to rebrand its Skandia branded businesses in Europe to Old Mutual Wealth over the coming year. Due to the changes, existing sponsorship contracts will not be re-signed while the process is underway and while the group determines its new sponsorship strategy. The Royal Yachting Association is looking to replace Skandia with another partner or multiple partners, but would like to have a continuity of sponsors across the grassroots sector of sailing up to the Olympic and Paralympic Classes events (RYA).
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