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SBD Global/November 28, 2012/Media
F1 Boss Bernie Ecclestone Optimistic NBC Deal Will Increase U.S. Interest In Sport
Published November 28, 2012
BIG EVENT: NBC Sports Group President of Programming Jon Miller said that the company “wants to treat the U.S. Grand Prix in Austin, which will air on its broadcast network next year, with the same ‘big event’ approach it uses for the Kentucky Derby.” SPORTSBUSINESS JOURNAL’s Tripp Mickle reported Miller at the conclusion of this year's U.S. Grand Prix was “so impressed with the event he already had decided to increase the programming window for the U.S. Grand Prix to four hours so that NBC could offer an hour of pre-race, two hours of race and an hour of post-race coverage.” Miller also met with Ecclestone about “getting more access for celebrities at the event because NBC wants to cover the lifestyle aspect of the sport the same way it does at the Derby.” Miller said that the net will “rely on the world feed that F1 provides for most of the races but will use its own broadcast team of Leigh Diffey on play-by-play and David Hobbs and Steve Matchett as race analysts” (SPORTSBUSINESS JOURNAL, 11/26 issue).