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SBD Global/November 27, 2012/Media
Brazilian Grand Prix Receives Strong Ratings Across Europe
Published November 27, 2012
SPAIN: AS reported that broadcaster Antena 3's showing of the Brazilian Grand Prix was watched by 7.1 million people and a 41.7% share. The numbers make it the second most watched Grand Prix of the F1 calendar behind the U.S. Grand Prix in Austin. The broadcast registered audience peaks of 49% market share, and the "golden minute" occurred at 6:45pm local time when more than 8.5 million viewers were tuned in. The numbers for the '11 edition of the Brazilian Grand Prix were much lower with an audience of 2.7 million and a market share of 18.8% (AS, 11/26).
FRANCE: EUROSPORT reported that TF1's broadcast of the Grand Prix was watched by an audience of 3.7 million people and a market share of 22%. The peak audience reached 5 million viewers. For the entire F1 season, TF1 averaged an audience of 2.8 million viewers and a market share of 24% per Grand Prix (EUROSPORT, 11/26).