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Marketing and Sponsorship

Marketplace Roundup: Nike To Be Lille's Kit Supplier, Continue Relationship With Singapore FA

Nike will become the kit provider of Ligue 1 club Lille next season. The American company will take over the contract that the club from northern France had signed with Umbro through '16 (C DU SPORT, 11/24). ... Nike has pledged to continue its longstanding partnership with the FA of Singapore. As part of Nike's ongoing efforts to support and develop local football, Nike will continue to sponsor Singapore's national senior team and youth teams until '16 (Nike). ... The Australian Baseball Federation agreed to a new partnership deal with Sam Bat to be the official bat of the ABF. Sam Bat's distinctive bat logo, already familiar to Australian Baseball League, will now be seen on bats of the Australian national teams and at ABF events around the country (ABF).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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