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SBD Global/November 27, 2012/Marketing and Sponsorship

Marketplace Roundup: Nike To Be Lille's Kit Supplier, Continue Relationship With Singapore FA

Nike will become the kit provider of Ligue 1 club Lille next season. The American company will take over the contract that the club from northern France had signed with Umbro through '16 (C DU SPORT, 11/24). ... Nike has pledged to continue its longstanding partnership with the FA of Singapore. As part of Nike's ongoing efforts to support and develop local football, Nike will continue to sponsor Singapore's national senior team and youth teams until '16 (Nike). ... The Australian Baseball Federation agreed to a new partnership deal with Sam Bat to be the official bat of the ABF. Sam Bat's distinctive bat logo, already familiar to Australian Baseball League, will now be seen on bats of the Australian national teams and at ABF events around the country (ABF).
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