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SBD Global/November 26, 2012/Marketing and Sponsorship

Marketplace Roundup: Peak Will Provide Sportswear For German National Basketball Teams

The German Basketball Federation (DBB) agreed to a partnership with Chinese sportswear company Peak to become the federation's official sportswear provider. Starting Jan. 1, Peak will supply all German national basketball teams with its apparel and equipment. The partnership will run through Dec. 31, 2020 (DBB). ... Australian bank ANZ has extended its sponsorship of the Shanghai Rolex Masters as its int'l banking and finance partner for the next five years. The current agreement, which qualifies as a "diamond sponsorship," is already in its fifth year (ANZ). ... The German Handball Federation (DHB) signed a sponsorship deal with Belgian watchmaker Ice-Watch to become a premium partner. The Ice-Watch branding was seen on Germany's shirts when it took on Romania on Saturday and will be seen during the European Handball Championship, which will take place between Dec. 4-16 in Serbia. The deal was brokered by SPORTFIVE and includes branding on the hall floor, promotions and print ads and a contingent of VIP tickets. The agreement was concluded for an initial one year with an option to extend it (DHB).

CHAMPIONSHIP DEALS:
Championship side Blackburn Rovers agreed to a two-year sponsorship deal for the Riverside Stand at Ewood Park with Regulatory Finance Solutions. A management consultancy business, which provides regulatory expertise for the financial services industry, RFS work closely with the U.K.'s major banks, life and insurance companies (Blackburn). ... Championship side Wolverhampton Wanderers FC has triumphed at the Fooball Business Awards by winning the award for best marketing campaign. The "My Wolves" initiative, a new seasonal membership scheme operated by a new rewards module, was specifically developed for the club by Iris Ticketing to integrate with its ticketing system (Football Business Awards).
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