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SBD Global/November 22, 2012/Media

Sky Sets New Champions League Season Record With More Than 1 Million Viewers

German pay-TV channel Sky "was able to break the 1 million viewers mark for the first time during this Champions League season," according to Uwe Mantel of DWDL. An average of 1.1 million viewers tuned in to Sky to watch its broadcast of the 1-1 draw between Bayern Munich and Valencia FC on Tuesday night. The number equals a market share of 3.4%. In the target demographic 14-49, Sky attracted 580,000 viewers, which was a 4.9% share. Sky's season-average share in the target demographic for its Tuesday Champions League broadcasts was 3.7% (DWDL, 11/21).

SPAIN: VER TELE reported that La 1's broadcast of the Champions League encounter between Valencia and Bayern Munich was watched by 4.2 million people and a 22.3% share. The "golden minute" occurred at 10:31pm local time when 5.6 million viewers were tuned in and a 26.3% share (VER TELE, 11/20).
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