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SBD Global/November 22, 2012/Marketing and Sponsorship

Marketplace Roundup: ServusTV Becomes First Official Title Sponsor Of DEL Winter Game

Austrian-based TV channel ServusTV has become the first official title sponsor of the German Hockey League's (DEL) inaugural Winter Game. The league's first outdoor game, which will be played at the Stadium Nuremberg on Jan. 5, will feature the Nuremberg Ice Tigers and the Eisbären Berlin (DEL). ... The Commercial Bank of Dubai has extended its partnership with Meydan Racecourse in Dubai by offering a six-race card on Thursday. CBD has been "a long-time sponsor of racing in the UAE" (GULF NEWS, 11/21). ... UEFA has launched an invitation to tender for the supplier rights for the official match ball of the Euro 2016 qualifiers and Europe's 2018 FIFA World Cup qualifiers. Included in the set of rights is the opportunity to design, produce and market the official match ball for the European qualifiers. The successful party will be able to develop a long-term partnership with UEFA and to contribute to the promotion of national team football (UEFA).

GOLF SIGNINGS: IAGTO, the global organization for golf tourism, and the Golf Environment Organization, the int'l non-profit dedicated to sustainable golf, have announced a new partnership, working closely to support and promote sustainability in golf tourism around the world (IAGTO). … Cobra Puma Golf has partnered with Australian Ladies Professional Golf, which will see it become the exclusive apparel supplier of the tour (ALPG).

DEALS IN THE NRL: National Rugby League club St. George Illawarra Dragons signed a three-year agreement ahead of next season with McGuigan Wines. The Int'l Winemaker of the Year will be seen on the front of the players' shorts until at least the end of '15 (Dragons). ... National Rugby League club Penrith Panthers signed car rental company Hertz as the club's sleeve sponsor for the '13 and '14 seasons. Panthers player Sam McKendry will represent the club as the ambassador of the partnership (Panthers).
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