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SBD Global/November 22, 2012/Marketing and Sponsorship
Marketplace Roundup: ServusTV Becomes First Official Title Sponsor Of DEL Winter Game
Published November 22, 2012
GOLF SIGNINGS: IAGTO, the global organization for golf tourism, and the Golf Environment Organization, the int'l non-profit dedicated to sustainable golf, have announced a new partnership, working closely to support and promote sustainability in golf tourism around the world (IAGTO). … Cobra Puma Golf has partnered with Australian Ladies Professional Golf, which will see it become the exclusive apparel supplier of the tour (ALPG).
DEALS IN THE NRL: National Rugby League club St. George Illawarra Dragons signed a three-year agreement ahead of next season with McGuigan Wines. The Int'l Winemaker of the Year will be seen on the front of the players' shorts until at least the end of '15 (Dragons). ... National Rugby League club Penrith Panthers signed car rental company Hertz as the club's sleeve sponsor for the '13 and '14 seasons. Panthers player Sam McKendry will represent the club as the ambassador of the partnership (Panthers).