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SBD Global/November 22, 2012/Marketing and Sponsorship
FIFA Agrees To Deal With Apex-Brasil, Which Becomes Fifth National World Cup Supporter
Published November 22, 2012
FIFA revealed that Brazilian trade and investment agency Apex-Brasil has agreed to become the fifth National Supporter of the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup. The agreement provides the company with the rights to showcase the Brazilian industry in general as well as promoting Brazil as an innovative and sustainable country (FIFA). MEIO & MENSAGEM's Felipe Turlão reported that Apex will have the rights to "space on the outside of stadiums," as well as hospitality centers in the arenas. The deal was brokered by sports marketing agency Team Spirit (MEIO & MENSAGEM, 11/21).
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