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Leagues and Governing Bodies

Ferrari Is F1's Most-Valuable Team, Forbes Values Team At $1.15B

One of F1’s "best stories" is Red Bull Racing, which "clinched its third constructors’ championship in three years," according to Chris Smith of FORBES. Red Bull "debuted just seven years ago, built from the ground up by an energy drink company, not an ownership group with the customary background in motorsports." The team is now F1’s "most competitive and shows no signs of slowing." Just Marketing International CEO Zak Brown said that Red Bull’s "meteoric rise and uncontested success should not be that surprising." Brown said, "Red Bull knows how to run a big, global operation very well." Red Bull Racing "is now worth $400M," up 67% since Forbes' last valuation project in '10, "easily the largest growth of any F1 team." Despite all of Red Bull Racing’s recent success, the bull-branded team "is still far from the top." Ferrari, the sport’s oldest and most-storied team, "holds the No. 1 spot" on the list with a valuation of $1.15B, "good for the 15th-most valuable sports team in the world." That value "is driven by $384M in revenue, generated mostly from sponsorship deals with companies like Shell, Santander and Marlboro." McLaren takes runner-up in Forbes' valuations, just as it has in the last two F1 seasons. Now worth $800M, McLaren is the only team on the list "to decline in value since '10, though the slide is barely perceptible (down less than 1% from $805M)." Red Bull ranks third and Mercedes takes a close fourth place "with an estimated value of $390M" (FORBES, 11/20).

F1's Most-Valuable Teams
Rank Team Value
Major Sponsors
1.
Ferrari $1.15B Marlboro, Santander, Shell 
2.
McLaren $800M Vodafone, Johnnie Walker, Hugo Boss 
3.
Red Bull $400M Casio, Infiniti, Pepe Jeans 
4.
Mercedes $390M Petronas, MIG Bank, Allianz
5.
Williams $290M PDVSA, Randstad, Head & Shoulders 
6.
Lotus
$270M Lotus, Unilever, Embratel 
7.
Force India
$225M Sahara, United Breweries Group (Kingfisher, Whyte & Mackay, Royal Challenge) 
8.
Sauber
$155M Telmex, Claro, Chelsea FC 
9.
Toro Rosso
$135M CEPSA, Falcon Private Bank 
10.
Caterham $105M General Electric, EADS, Sibur 
11.
Marussia
$75M
Virgin, Armin Strom 
12.
HRT
$50M
TATA Motors, KH-7

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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