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SBD Global/November 21, 2012/Marketing and Sponsorship

Marketplace Roundup: France's NOC Renews With BPCE Group

The French Olympic and Sports National Committee (CNOSF) has renewed its sponsorship deal with bank BPCE Group through '16. The bank will remain the official partner of the French Olympic team (CNOSF). ... The Realmadrid Foundation and financial services company HSBC have signed an agreement to create five socio-sporting schools in Spain. The signing took place at the Santiago Bernabéu VIP box and was attended by the club President Florentino Pérez, first team players Higuaín and Marcelo, as well as HSBC Spain CEO Luis Miguel Vilatela (Real Madrid). ... New Zealand's Tui Brewery signed a three-year sponsorship deal with New Zealand Cricket. The agreement will see Tui as the official beer of NZC for all int'l matches played by the Blackcaps in New Zealand for the '12-13 to '14-15 seasons (Tui). ... Sportswear manufacturer Lotto Sports Italia and Spanish tennis player David Ferrer have renewed their long-term technical sponsorship agreement, which includes the provision of footwear, clothing and accessories for use during and outside of competitions (Lotto). ... Bank Société Générale has renewed its support of the French Rugby Federation (FFR) for the next four seasons. The two sides have been partners since '87 (Société Générale).

CLUB DEALS: Brasileiro club Vasco has agreed to to a sponsorship deal with fertilizer company Fertilize. The deal is through the end of the Brasileiro season and will see the company's logo on the Rio de Janeiro club's jersey sleeves (MAQUINA DO ESPORTE, 11/19). ... Commercial cleaners Brisclean signed a deal to become a platinum partner of the National Rugby League club Brisbane Broncos. Brisclean will assume the naming rights of Saturday's inaugural Brisclean Broncos' Race Day (Broncos).
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