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SBD Global/November 20, 2012/OlympicsPrint All
A joint venture between media corporation Ringier and sports marketing company Infront Sports & Media "is trying to acquire sponsors for Switzerland's 2022 Olympic Winter Games bid," according to SÜDOST SCHWEIZ. It is expected that sponsorship money will "cover about a quarter of the bidding costs." The Swiss state of Graubünden needs CHF60M ($63.7M) for its Olympic bid. The federal government "will contribute CHF30M ($31.8M), and the two biggest cities of the bid St. Moritz and Davos will contribute CHF5M ($5.3M) and CHF2M ($2.1M), respectively." In addition, Graubünden "will invest CHF8M ($8.5M)." The remaining CHF15M ($15.9M), or a quarter, "is supposed to come from sponsorship deals." Infront-Ringier has received the corresponding assignment from Swiss Olympic. Ringier CEO & Infront-Ringier Board of Directors VP Marc Walder is confident that they "will be able to acquire the necessary money." Asked if the Olympics bid is worth it, considering the difficult starting position with the IOC, Walder said: "First, the chances are still intact and second, just the fact to be a candidate for years to come has tremendous value" (SÜDOST SCHWEIZ, 11/16).
The case of the South Korean football player "who inflamed a diplomatic row with Japan by waving a political placard" at the London Olympics will be heard again by FIFA's disciplinary committee on Tuesday, according to Brian Homewood of REUTERS. The committee, which has to decide whether Park Jong-woo will face suspension for his protest at the end of the Bronze Medal match against Japan, "failed to reach a verdict when it previously heard the case in October." A FIFA spokesperson said that, even if a decision is reached on Tuesday, "it would not be announced for several days as a full report has to be written and translated before the outcome can be made public" (REUTERS, 11/19).
Tokyo 2020 announced Japan's largest security services group ALSOK, officially known as SOHGO Security Services, as its eighth bid partner. ALSOK already partners with Japanese Olympians Saori Yoshida, Kaori Icho and Riki Nakaya. ALSOK will play an active role in Tokyo 2020's campaign over the next 10 months. Tokyo 2020's complete list of official bid partners (Toyko 2020):
- ASICS (sports goods)
- Descente (sportswear)
- JTB Corp. (travel agency)
- Kinki Nippon Tourist (travel business)
- Mizuno (sports goods)
- All Nippon Airways (airline company)
- Japan Airlines (airline company)
- ALSOK (security services)