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SBD Global/November 20, 2012/Marketing and Sponsorship

Ottobock Signs Brazilian Paralympic Athlete To Be Global Brand Ambassador

Prosthetics manufacturer Ottobock has signed Brazilian Paralympic swimmer Daniel Dias to be its global brand ambassador, according to MAQUINA DO ESPORTE. The German company "plans to open its first factory in Brazil in '13." At the London Games, Dias won the Gold Medal in all six Paralympic events he participated in. The "most-curious element is that Dias does not use prosthetics to compete." However Dias said that he uses them everyday. Dias: "But they help in daily activities, in the gym, during pilates. The evolution of prosthetics has made my life more comfortable." Financial terms of the deal were not disclosed. It is estimated that Ottobock "controls 50% of the global market" in the prosthetics segment (MAQUINA DO ESPORTE, 11/19).
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