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SBD Global/November 20, 2012/Marketing and Sponsorship

Corinthians Agrees To Jersey Sponsorship Deal With Caixa Econômica Federal

Brasileiro club Corinthians has signed a title sponsorship deal with Brazilian bank Caixa Econômica Federal, according to MAQUINA DO ESPORTE. Corinthians had been without a main jersey sponsor since April when its deal with pharmaceutical company Hypermarcas expired. Until now the club had agreed to a number of temporary jersey sponsorship deals for its games but no long-term contract. The agreement with Caixa Econômica Federal will run through '14. The bank will be Corinthians' only jersey sponsor when it plays in the FIFA Club World Cup in Japan later this year, as football's governing body only allows participating clubs one jersey sponsor for the tournament. For the rest of the contract, Caixa Econômica Federal will not have exclusivity on the jersey of the São Paulo club. The official announcement of the deal will come on Tuesday. Terms of the deal have not been disclosed (MAQUINA DO ESPORTE, 11/19).
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