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SBD Global/November 20, 2012/Marketing and Sponsorship

Turkish Airlines Will Opt Out Of Barcelona Sponsorship After Club Agrees To Deal With Qatar Airways

As a result of Barcelona's deal with Qatar Airways, current Barça sponsor Turkish Airlines will leave the club, according to Javier Matallanas of AS. The official announcement of Qatar Airways' presence on the Catalan club's jersey next season "will provoke the exit" of the Turkish airline company, which had an exit clause in case the club partnered with another airline. Turkish Airlines' deal with Barcelona was supposed to go through '16 at a rate of €3M ($3.8M) annually (AS, 11/18).
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