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SBD Global/November 19, 2012/Media

Bundesliga Highlight Show Tramples RTL's Ratings Of Saturday's F1 Qualifying

German private-TV channel RTL "was unable to rack up big-time numbers for its F1 qualifying broadcast on Saturday, despite German driver Sebastian Vettel's chance to clinch a third consecutive driver's title on Sunday," according to David Grzeschik of QUOTEN METER. RTL obtained a 13.6% market share in the target demographic 14-49 with its live broadcast of the qualifying, which started at 7pm CET. Saturday's free practice from the Circuit of the Americas in Austin, U.S., which RTL aired at 5:45pm CET, had a 10.8% share.

FOOTBALL ROCKS:
German public broadcaster ARD won Saturday's sports-ratings battle with its Bundesliga highlight show Sportschau. ARD attracted a total of 5.23 million viewers, which equaled a 20.7% market share. In the target demographic, the show was watched by 1.46 million viewers or a 16.4% share (QUOTEN METER, 11/18).
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