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SBD Global/November 19, 2012/Marketing and Sponsorship
Coca-Cola Confirms F1 Sponsorship Interest, Says It Is 'Evaluating' Possible Involvement
Published November 19, 2012
FINDING THE RIGHT FIT: MOTORSPORT TOTAL's Christian Nimmervoll reported that F1 "is not a natural fit for Coca-Cola, that is why it will most-likely use another brand if it goes through with its sponsorship plan." McCune said, "We have other brands we are looking at." One of those brands could be energy drink Relentless in order to compete with Red Bull and Monster. However, the Coca-Cola company consists of more than 500 individual brands in more than 200 countries worldwide (MOTORSPORT TOTAL, 11/16).