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SBD Global/November 19, 2012/Marketing and Sponsorship

Barcelona's Jersey Will See Qatar Foundation Replaced By Qatar Airways Next Season

Barcelona's main jersey sponsor Qatar Foundation will be replaced by Qatar Airways starting next season, according to Angel Serrano of MUNDO DEPORTIVO. Qatar Sports Investments, which pays Barça €30M ($38.2M) annually to be its main sponsor, has decided to switch the Qatar Foundation for the airline company. The Catalan club had the right to veto the possibility, but opted against it "as it would not be prudent to create tensions with a sponsor that generates so much revenue." The switch will mark the first time in the club's history that a commercial brand has made its way on the first team's jersey. Kit provider Nike "has been informed of the decision" and is designing the new logo, which will be white in color (MUNDO DEPORTIVO, 11/16). EXPANSION wrote that with the switch, the rivalry between Barça and Real Madrid "will translate into the aviation world." Next season, Barcelona will have Qatar Airways as its main jersey sponsor while Madrid will be sponsored by Emirates (EXPANSION, 11/16). LE PARISIEN wrote that Barcelona "had always refused" to allow any commercial sponsor to make its way on its jersey or shorts. But "the hard economic times" of the last couple years have affected even the best European team (LE PARISIEN, 11/16).
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