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SBD Global/November 16, 2012/Marketing and Sponsorship
Glasgow 2014 Appoints Venue Retail Ltd. As Master Licensee
Published November 16, 2012
Glasgow 2014 organizers revealed Venue Retail 2014 Ltd. will be in charge of delivering the merchandise for the Commonwealth Games. The company will also be responsible for online sales. Venue Retail was responsible for London 2012's in-venue merchandise program, which was the largest in Olympics history. The full range of Glasgow 2014 merchandise will feature more than 1,500 items. An initial collection will be available for public sale before Christmas, with the full collection launched in '13 (Glasgow 2014).
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