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SBD Global/November 16, 2012/Marketing and Sponsorship

IAAF World Athletics Series Partners With Canon Through '16

The Int'l Association of Athletics Federations announced a new partnership with Canon, which will become an official partner of the IAAF World Athletics Series of competitions from '13-16. Canon will sponsor a total of 15 IAAF events including the next two editions of the IAAF World Championships in Moscow in '13 and in Beijing in '15 (IAAF). At each Canon-sponsored IAAF competition, the company will establish a camera service center at each event to assist the numerous journalists and sports photographers from around the world. Various Canon input and output products will also be designated as official products of the IAAF World Championships, including cameras, lenses, video cameras, copiers, multifunction devices, printers, scanners, fax machines and projectors (Canon).
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