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SBD Global/November 15, 2012/Media

Brazilian Broadcaster Globo Opts For Brasileiro Action Over U.S. Grand Prix

Brazilian broadcaster Globo has decided it will air the U.S. Grand Prix live, "but only" on pay-TV channel SportTV, according to Ferreira, Felix & Berredo of TAZIO. The timing of the second to last F1 race of the calendar year coincides with Week 36 of the Brasileiro season, which could see legendary Brazilian club Palmeiras relegated to the second division. Globo has thus opted to air football on its free-to-air channel over the F1 race, to which it also has the rights. However, in order to show the F1 race live, the broadcaster decided "to transfer it over to its pay-TV sports channel, SportTV." For "several weeks," it was suspected that the U.S. Grand Prix would not be chosen over Brasileiro action, but only now has the news been confirmed (TAZIO, 11/13).
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