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SBD Global/November 15, 2012/Marketing and Sponsorship

Liverpool Confident It Can Improve $31.7M A Year Shirt Sponsorship Deal

Liverpool FC "is confident" it can improve its current £20M ($31.7M) a year shirt deal with Standard Chartered bank, "despite a lack of Champions League football," according to Lee Bryan of the London DAILY MAIL. The club expects to conclude negotiations "quickly and extend the deal." The £80M ($126.7M), four-year deal was a club record when it was agreed, "but commercial revenues at Anfield have increased" since Owner John Henry took control of the club, "despite disappointing performances on the pitch" (DAILY MAIL, 11/14).

Premier League Sponsors
Club Sponsor Contract
Value
Contract
Duration
Arsenal Fly Emirates (airline)
£5.5M 2014
Aston Villa
Genting Casinos (gambling)
£8M 2013
Chelsea Samsung (electronics)
£13.8M 2015
Everton Chang (brewery)
£4M 2013
Fulham FxPro (foreign exchange)
£4.2M 2013
Liverpool
Standard Chartered (bank)
£20M 2014
Manchester City
Etihad (airline) £20M 2022
ManU
AON (insurance)
£20M 2014
Newcastle
Virgin Money (finance)
£10M 2013
Norwich
Aviva (insurance)
£1M 2016
QPR Air Asia (airline)
£2.5M 2013
Reading
Waitrose (supermarket)
£500,000 2013
Southampton Aap3 (IT services)
£1M 2014
Stoke bet365 (gambling)
£1.3M 2015
Sunderland Invest in Africa (non-profit)
£20M 2014
Swansea
32red (gambling)
£1.1M 2014
Tottenham
Investec/Auresma (financial services)
£10M n/a
West Brom
Zoopla (property)
£1.5M 2015
West Ham
SBObet (gambling)
£1.7M 2013
Wigan
12bet.com (gambling)
£1M 2014
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