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SBD Global/November 15, 2012/Marketing and Sponsorship
Liverpool Confident It Can Improve $31.7M A Year Shirt Sponsorship Deal
Published November 15, 2012
Liverpool FC "is confident" it can improve its current £20M ($31.7M) a year shirt deal with Standard Chartered bank, "despite a lack of Champions League football," according to Lee Bryan of the London DAILY MAIL. The club expects to conclude negotiations "quickly and extend the deal." The £80M ($126.7M), four-year deal was a club record when it was agreed, "but commercial revenues at Anfield have increased" since Owner John Henry took control of the club, "despite disappointing performances on the pitch" (DAILY MAIL, 11/14).
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| Premier League Sponsors |
|||
| Club | Sponsor | Contract Value |
Contract Duration |
| Arsenal | Fly Emirates (airline) |
£5.5M | 2014 |
| Aston Villa |
Genting Casinos (gambling) |
£8M | 2013 |
| Chelsea | Samsung (electronics) |
£13.8M | 2015 |
| Everton | Chang (brewery) |
£4M | 2013 |
| Fulham | FxPro (foreign exchange) |
£4.2M | 2013 |
| Liverpool |
Standard Chartered (bank) |
£20M | 2014 |
| Manchester City |
Etihad (airline) | £20M | 2022 |
| ManU |
AON (insurance) |
£20M | 2014 |
| Newcastle |
Virgin Money (finance) |
£10M | 2013 |
| Norwich |
Aviva (insurance) |
£1M | 2016 |
| QPR | Air Asia (airline) |
£2.5M | 2013 |
| Reading |
Waitrose (supermarket) |
£500,000 | 2013 |
| Southampton | Aap3 (IT services) |
£1M | 2014 |
| Stoke | bet365 (gambling) |
£1.3M | 2015 |
| Sunderland | Invest in Africa (non-profit) |
£20M | 2014 |
| Swansea |
32red (gambling) |
£1.1M | 2014 |
| Tottenham |
Investec/Auresma (financial services) |
£10M | n/a |
| West Brom |
Zoopla (property) |
£1.5M | 2015 |
| West Ham |
SBObet (gambling) |
£1.7M | 2013 |
| Wigan |
12bet.com (gambling) |
£1M | 2014 |
