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SBD Global/November 14, 2012/Marketing and Sponsorship

Chelsea, Sauber Partnership Helps To Acquire New Sponsorship Deal For Both

The partnership between the Sauber F1 team and Chelsea FC "created a lot of media buzz and was an innovative step that now is supposed to pay off financially," according to Dominik Sharaf of Chelsea CEO Ron Gourlay revealed that the two teams will unveil  a common sponsor in about two months. Gourlay said, "Results will be visible very soon." However, Gourlay did not reveal what company is the investor. Chelsea representatives said that the soon-to-be revealed sponsor "explicitly wished to support both teams" (, 11/13).
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