EPL club Tottenham Hotspur is “embarking on its biggest ever push for
its web TV channel to offer additional content to its growing overseas
fan base who cannot get to matches,” according to Sebastian Joseph of
MARKETING WEEK. The “subscription-based Spurs TV Online channel will
host new exclusive content such as increased coverage of the first team
squad and Manager Andre Villas-Boas as well as the club’s community
schemes and youth development initiatives.” It also could host branded
content in the future "as the club looks to create additional value for
sponsors.” Tottenham “hopes the channel will help monetise its overseas
fanbase, particularly in America where the team conducted its preseason
tour this summer.” The move is “part of a wider digital strategy to
invest in content to help grow the global profile of the club.” Man City is “pursuing a similar strategy,” as it “signed a
content deal with YouTube last year, letting the club control its
rights-owned and club-created videos as well as managing the advertising
around its content” (MARKETINGWEEK.com, 11/12).
