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SBD Global/November 13, 2012/Marketing and Sponsorship

Mercedes F1 Driver Michael Schumacher Partners With Door Systems Producer Hörmann

Mercedes F1 driver Michael Schumacher, who will end his career at the end of the season, will be a brand ambassador for the German-based Hörmann Group. The most successful F1 driver of all time and one of Europe's most-successful producers of doors has now agreed on a long-term cooperative partnership. From the beginning of '13, Schumacher will seek to make the Hörmann brand even more popular as the representative of the globally active family-owned company. Hörmann Group's personally liable partner Martin Hörmann said, "For years, Michael Schumacher has stood for success, ambition, experience, enthusiasm for technology and family values -- and therefore goes perfectly with a family-run company such as Hörmann." Schumacher said, "I have known the Hörmann brand since the start of my motorsport career. Even the industrial sectional doors at our go-kart track in Kerpen [Germany] were from Hörmann, and I also see the products at many of today's Formula 1 tracks, for example in Spa, at the Nürburgring or in Shanghai" (Hörmann Group). MOTORSPORT MAGAZIN's Annika Kläsener wrote for Hörmann, previously known to the public primarily through perimeter advertising during matches of the German national football team, "the cooperation with the seven-time F1 world champion constitutes a totally new approach" (MOTORSPORT MAGAZIN, 11/12).
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