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SBD Global/November 13, 2012/Marketing and Sponsorship

Rugby Football Union, Royal Bank Of Scotland Enhance Partnership Deal

Part-nationalized Royal Bank of Scotland "will become the main banker to the English Rugby Football Union under a five-year deal," according to REUTERS. The RFU said that RBS "will also increase its investment in an existing scheme to help local rugby clubs improve facilities such as club houses." The RFU "is stepping up commercial activities in the run-up to the 2015 World Cup, which will be hosted by England." Rugby "will also get a boost to its profile when the seven-a-side format features in the Olympics for the first time in '16" (REUTERS, 11/12). The RFU has, in addition, entered into a new corporate banking agreement with RBS Corporate Banking division to provide its banking and investment services for the next five years (RFU).
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